Signifikant cooperating with BearingPoint
Root LU – The management and technology consulting firm BearingPoint is working with the Lucerne-based start-up Signifikant Solutions on the digital transformation of the latter’s marketing strategy. For this, campaign data across all online and offline channels is being analyzed and evaluated.
The international management and technology consulting firm BearingPoint, with offices in Zurich and Geneva, will in future be cooperating with Signifikant Solutions. The Lucerne-based start-up will contribute its expertise in data acquisition and evaluation of marketing campaigns across all online and offline channels to the strategy consulting and implementation experience of BearingPoint. The aim is to obtain a complete overview of the actual success of mass media marketing measures and to be able to control them accordingly.
“The time is right to create the strategic and technological framework for efficient marketing operations management and to systematically address the need for a truly integrated 360-degree view of all customer interfaces”, explains Esther Cahn, founder and CEO of Signifikant Solutions, in a press release issued by her company’s new partner firm.
In order to gain an effective overview of customer communications as a whole, “occasional media mix modeling or selective market research does not suffice”, says Matthias Roeser, Swiss head of BearingPoint, whose main headquarters are located in Frankfurt am Main in Germany. “With Signifikant’s technology and expertise for the analysis of mass media campaigns, we can close a central gap for our customers”
