ICT & New Work | Innovation | 04.03.24 | 5 min

Woolsocks: Innovative FinTech solution from the heart of Lucerne

In today's digitalised world, efficient efficient financial management is of great importance. Woolsocks, a young FinTech company from the Netherlands, wants to optimise its customers' financial management with an app. Read this blog to find out how the company is mastering this challenge and why it chose Lucerne as its business hub.

© Christoph Arnet / Wirtschaftsförderung Luzern

The visionaries behind woolsocks

The Dutch founders of Woolsocks have many years of experience in the start-up, FinTech and finance sectors. Their vision was to develop a product that offers customers real added value and is also attractive to investors. The name «Woolsocks» has its origins in a historical place where people kept their savings for a long time - in their woollen socks.

The goal: keeping track of your finances

The app is designed to raise users' awareness of their spending habits and provide a clear analysis of their own spending behaviour. So-called «cashbacks» - a form of reimbursement where customers receive part of the purchase price of a product or service back - are intended to incentivise them to consider selected partner shops and local products. So far, the app has mainly been used by students and young professionals. However, the company wants to steadily expand its user base. The app is currently available in the larger European countries and will also be launched in Switzerland at a later date.

CEO Carlos Valenzuela emphasises the great importance of customer loyalty as an indicator of the company's success. The app aims to raise awareness of consumer behaviour and at the same time create incentives to save money by spending in the form of «cashbacks».

FinTech: The future of financial management

Woolsocks is a good example of the transformative power of FinTech in shaping financial management. Its visionary founders, customer-centric approach and talented team have made the company a trailblazer.

The unlimited possibilities of artificial intelligence also characterise Woolsocks. Many time-consuming processes have already been optimised through the use of AI. This allows the developers to concentrate on essential tasks such as expanding the product range or customer loyalty. While the team led by CEO Carlos Valenzuela is continuously looking for innovations and expanding the app's range of services, the goal remains the same: to fill users' «woollen socks».

Lucerne as a strategic hub for Woolsocks

Lucerne was already well known to the founders of Woolsocks as a holiday destination. The idea of establishing the headquarters of Woolsocks in Central Switzerland was reinforced by the extremely attractive framework conditions of the business location. Together, these components form an ideal basis for the long-term success of the company. Talented people are recruited throughout Europe and appreciate not only the beautiful city of Lucerne as a new centre of life, but also the innovative company with plenty of freedom. The internal corporate culture encourages continuous learning and curiosity for new things. These are ideal conditions for the further development of services.

Nadine Rotzer
Project Manager Promotion & FDI

Phone +41 41 367 44 02



Woolsocks AG
6005 Luzern
Financial Industry