Ascend Sport Technology plans stock market listing following merger
Kriens LU/Reinach BL – Ascend Sport Technology, based in Kriens, has signed a merger agreement with EvoNext. Subject to shareholder approval, the Lucerne-based sports technology provider will become a publicly listed company.
EvoNext, a holding company based in Reinach, and Ascend Sport Technology AG from Kriens have signed a binding transaction agreement, according to a press release. Through the merger with EvoNext, which is listed on SIX, the Lucerne sports technology company is set to become publicly listed itself. The parties have agreed on a value of CHF 2.50 per EvoNext share for the transaction. Ascend Sport Technology's equity is valued at CHF 500 million.
Ascend Sport Technology is a holding company that operates a marketing platform supported by Artificial Intelligence. Currently, its services are used by approximately 100 rights owners, including the two international football federations FIFA and UEFA. The Ascend client base additionally comprises around 500 brands and media stakeholders.
The merger that has now been agreed between the two parties remains subject to approval by the extraordinary general meetings of both companies. The transaction is scheduled for completion during the fourth quarter of 2026. The merged entity will operate under the name Ascend Sport Technology AG.
«We are very excited about this opportunity to unlock the next phase of Ascend’s evolution», comments Bernard de Roos, founder and CEO of Ascend. «The listing on SIX Swiss Exchange gives us the profile and the standing for this next phase and we open our business to investors, creating a unique opportunity to participate in the growing global sports market».
