Cause and Aeschbach join forces to combat fake news
Root - Cause and Aeschbach Chocolatier, two companies based in Root in the canton of Lucerne, Switzerland, are jointly developing a chocolate creation that will form part of a Fake News Box. Cause Systems supplies this box to schools free of charge in order to promote media literacy and to foster a reliable basis for public discourse.
Cause Systems and Aeschbach Chocolatier are working together on the development of a chocolate by the name of Clarity that is designed to induce a little moment of surprise as part of the Fake News Box. As the foundation for its work, Cause has developed a platform that seeks to debunk disinformation by leveraging the benefits of Artificial Intelligence (AI) and data management.
Since September 2026, the non-profit company, which was founded in March 2026 and is based at Technopark Luzern, has been supplying its Fake News Box to schools free of charge. The box contains interactive digital learning resources aimed at combating misinformation, AI-generated content and digital manipulation. It helps educators teach young people media literacy in a playful way and equips them to confidently deal with misinformation, AI-generated content, and digital manipulation.
Cause recently announced that each Fake News Box will now come with a Clarity chocolate creation. According to a statement, it is intended to create an unexpected “moment that sticks in the mind, raises questions and invites people to take a closer look”. Cause states that it is as if two worlds were colliding: technology and craftsmanship, media literacy and indulgence, knowledge and taste. “In due course, we shall be revealing what makes Clarity so special and how its fascinating colors play a part in it”.
The start-up does not merely regard itself as a technology provider, but also as a contributor to ensuring strong media literacy and as a reliable platform for public discourse. Cause Systems is funded by foundations, grants and donations. Moreover, it is in the process of developing business offerings such as interfaces for media companies, reputation analyses and market reports. All proceeds are reinvested in the further development of the platform.
