Circlin and iceep offer fashion brands a platform for resale
Greppen/Uster - Circlin and iceep together form the technology backbone that enables fashion and lifestyle brands to launch circular resale, repair and recycling services. They are doing so by combining iceep’s take-back infrastructure with Circlin’s video-led resale platform.
Circlin, based in Greppen in the canton of Lucerne, and iceep from the canton of Zurich want to make it easy for fashion and lifestyle brands to establish their own circular resale, repair and recycling services. According to a statement, their joint pilot project combines iceep’s brand take-back infrastructure with Circlin’s video-led resale platform. Customers will be able to return unused or previously worn products through a simple, brand-specific process, while brands gain a practical entry point into the circular economy.
Circlin contributes its second-hand marketplace, which is based on video listings of the products, AI-assisted selling and a secure payment process. The company accepts returned items directly from customers, manages their intake and processing, creates video-led product listings and sells selected products through its second-hand platform. This approach aims to present returned items with more context, trust and visibility.
«For circularity to feel exciting, every returned item needs more than a second chance – it needs storytelling,» Circlin CEO Filip Mares is quoted as saying. «With Circlin, video gives each item its own stage, revealing the detail, movement and character that help the next customer see not only what it is, but what it can become.»
In this, iceep provides the branded take-back infrastructure designed to turn product returns into loyalty, customer insight and circular value. Petros Timotheou, founder of iceep, believes that circularity has to start where the customer already is – in the shopping journey. «Together with Circlin, we are showing how circular services can become part of a better customer experience, not an operational burden for brands.»
