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20.08.2025 | ICT & New Work, Innovation | Reading-time: 2 min

Crypto asset market clearly picking up pace

Lucerne/Rotkreuz - The volume of crypto assets under management in indirect investment products such as funds or exchange-traded products in Switzerland has risen by around two-thirds within twelve months. According to a study by the Lucerne University of Applied Sciences and Arts, crypto assets have made the leap out of the niche.

In its Crpyto Assets Study 2025, the Lucerne University of Applied Sciences and Arts states that the market for assets on the blockchain (crypto assets) has continued to gain in importance over the past twelve months. This market also developed dynamically in Switzerland and the Principality of Liechtenstein: assets under management in indirect investment products such as funds or exchange-traded products grew to around 15 billion Swiss francs by June 2025. This means that the volume has increased by around two-thirds within twelve months.

According to the study leader Prof. Dr Thomas Ankenbrand, this growth is significant even considering the increase in value of some crypto assets and is therefore also due to a broader acceptance by the market. «Crypto assets have made the leap out of the niche and are increasingly establishing themselves as an asset class in their own right,» said the fintech expert.

The number of companies offering crypto asset services has also risen to 407 in the same period, representing an increase of over 13 percent. More than 60 percent of these 407 companies are located in the cantons of Zug and Zurich. The Lucerne University of Applied Sciences and Arts is also based in Rotkreuz with its Institute for Financial Services Zug (IFZ).

In addition, Ankenbrand sees indications of the growing involvement of institutional investors in the crypto asset market in certain patterns, such as larger trading volumes on working days or a longer holding period. «This increased interest,» he believes, «could add stability and credibility to the market».

Hochschule Luzern