HAUS der DÜFTE: New fragrance concept in Lucerne becomes a permanent address for niche perfumes
Lucerne – Originally launched as a temporary pop-up, HAUS der DÜFTE will remain in operation. Its curated selection of niche fragrances has led to sustained demand, prompting the transition to a permanent retail location in Lucerne.
HAUS der DÜFTE in Lucerne is transitioning from a temporary pop-up concept to a permanently operated retail location. According to a statement, the perfumery has seen consistent demand since its opening on 30 October 2025, leading to the establishment of regular operations.
The store offers a curated selection of so-called niche perfumes from independent fragrance houses based in Europe, Asia, the Arab region and the United States. Niche perfumes are typically produced in smaller quantities and are clearly differentiated from mass-market fragrances in terms of positioning and distribution.
With the continuation of the concept, Lucerne gains a specialised retail address focused on a clearly defined market segment. The location complements the existing retail landscape, particularly in the area of high-quality speciality products, and contributes to the diversification of the city centre’s commercial offering.
The company was founded by Rolf Stehr and caters to customers who place value on individual products and specialised consultation.
