Job stories to replace text job ads
Horw - Jobeagle has developed a digital job platform that works a little like social media. Instead of a written job ad, company and position are advertised via a multimedia story with text, animation and photos. Anyone interested can apply for the job with an anonymous profile.
The startup Jobeagle, based in Horw in the canton of Lucerne, has developed a digital job board based on social media. Rather than laborious text ads, companies and vacancies are presented via a multimedia story comprising text, animation and photos, like on Instagram. “This allows companies to present more of their own corporate culture,” said Dalia Herger, one of the co-founders of Jobeagle in a report in the Luzerner Zeitung newspaper. “You gain an insight into the offices and potential future colleagues.”
Anyone interested can apply for a job vacancy by means of an anonymous profile, without name, gender or age being disclosed. To do so, they simply swipe right on their smartphone screen. If a company decides the profile might be right for the vacancy, the site makes “a match like the dating app Tinder does”.
According to the article in the Luzerner Zeitung newspaper, Jobeagle is above all aimed at digitally savvy young jobseekers who “are often on their smartphone anyway”. The job stories are therefore “strictly guided by the attention span of young people and no longer than eight to ten seconds”.
Currently, Delia Herger and their co-founders Patric Steiner and Marco Pfefferli are mainly seeking companies wishing to trial Jobeagle as “early birds”. The spin-off from the Lucerne University of Applied Sciences and Arts plans to become established in Switzerland over the last five years.
