Lucerne is named Switzerland's most beautiful old town
Berlin/Lucerne - Readers of the German online travel magazine TRAVELBOOK have voted Lucerne the most beautiful old town in Switzerland. The prize was awarded in Berlin, with Bad Wimpfen taking home the honor for Germany and Salzburg for Austria.
Lucerne has won the TRAVELBOOK AWARD 2025 for the most beautiful old town in Switzerland. The awards ceremony took place in Berlin on 23 September, honoring trend destinations in different categories for the fourth time, according to a statement. The prize is organized by TRAVELBOOK, which claims to be Germany’s biggest online travel magazine and is part of the BOOK Family from Berlin-based publisher Axel Springer Verlag. For the first time, TRAVELBOOK readers were the main ones to determine the winning destinations in 2025, according to the statement. A total of 150,000 votes were cast across all categories in an online poll.
The accompanying text on Lucerne writes that Lucerne's city center, with its sights and impressive mountain panorama, can be explored at a leisurely pace on foot. The highlight of a visit, writes TRAVELBOOK, is not only world-famous Chapel Bridge, which connects the old and new towns. Visitors can also discover a number of spacious squares, such as the wine market with its fountain and historical paintings on building facades.
Bad Wimpfen in Baden-Württemberg was voted Germany's most beautiful old town, while Salzburg claimed the title for Austria. According to the 2025 poll, Greece is the most hospitable country in the world. Other awards went to Auvergne in France as Europe’s best camping region and the Okavango Delta in Botswana as the best destination for a sustainable safari. This year's insider tip in Europe is the High Tatras in the Poland-Slovakia border region.
«The results not only reflect our readers’ knowledge and aspirations, but also provide interesting insights for the industry,» BOOK Family editor-in-chief Nuno Alves is quoted as saying. TRAVELBOOK says it has been inspiring millions of people to discover new places for years.
