Metzler teams up with MANILO for shirt collection
Balgach/Lucerne - Following the completion of its next autumn/winter collection, Metzler & Co. will no longer produce its own shirt collections. Instead, it will collaborate with the Lucerne company ΜΑΝΙLΟ to establish the shirt and blouse brand ΜΑΝΙLΟ by Metzler. The shirts will continue to be manufactured in Slovakia.
Metzler & Co. AG will be working with MANILO GmbH from Lucerne in future. Metzler, the textile company from the Rhine valley of St.Gallen specialising in men’s shirts, reports that it will no longer be creating and selling its own collections once it has delivered the models for its upcoming autumn/winter season.
Metzler has been manufacturing the shirts for ΜΑΝΙLΟ’s collections for over a year. «Following extensive consideration», the owners of Metzler, Alessia and Sandro Mastroberardino, who are the fourth generation to run the company, have decided to collaborate with Pascal Egger from ΜΑΝΙLΟ to develop and build up the new brand ΜΑΝΙLΟ by Metzler. Egger will also handle sales.
The quality standards introduced by Metzler will reportedly be maintained. The shirts will continue to be manufactured in the company’s own SteP by OEKO-TEX-certified production facility in Slovakia. The selection of menswear will become more varied and women’s blouses will be added to the range, as the statement explains. The company’s own patterns will be incorporated in the ΜΑΝΙLΟ collection: «This means that if requested the fit will not be altered, with only the name undergoing a change.»
Metzler highlights that changes in the fashion industry are the reason behind this reorientation. The owners explained that their company has been confronted with problems in its supply chain, «price issues» and the changing buying behavior of end consumers.
Metzler has existed for more than a century. For the past 60 years, it has designed and manufactured at least two own collections of shirts and polo shirts each year as well as corporate fashion. ΜΑΝΙLΟ was founded in August 2020. Its first men’s shirt collection was launched on the market in 2021 while the first collection of women’s blouses followed at the start of 2024.
