TEAM Marketing and Agassi Sports Entertainment organizing World Series of Pickleball
Lucerne/Las Vegas - The sports marketing agency TEAM Marketing from Lucerne and Agassi Sports Entertainment plan to launch the World Series of Pickleball in Las Vegas. TEAM Marketing brings many decades of experience in event organization.
TEAM Marketing AG and Agassi Sports Entertainment Corp. with the involvement of the former tennis professional Andre Agassi are organizing the World Series of Pickleball in Las Vegas, which will welcome players of all skill levels in an open championship format, as was reported in a statement. Pickleball is a sport combining elements of tennis, badminton and table tennis.
Agassi Sports Entertainment previously acquired the trademark and all rights associated with the name «World Series of Pickleball» in June 2025, establishing a foundation for the creation of a scalable sports brand headquartered in Las Vegas.
TEAM Marketing contributes extensive expertise in the development and marketing of major international sporting events. The company has reportedly played a central role in building and commercializing the UEFA Champions League and brings more than three decades of experience in event architecture, sponsorship strategy, media integration and international brand development.
«Agassi Sports Entertainment has a bold vision for the future of racquet sports, one that aligns strongly with TEAM's ambition to lead the evolution of sport,» said Simon Crouch, CEO of TEAM Marketing. «It's an honor to join forces with such an iconic name in racquet sports and a world-class team at Agassi Sports Entertainment. Through the World Series of Pickleball, we look forward to helping build a championship platform that truly resonates with fans, partners and the wider sports industry.»
The World Series is intended to serve as a long-term commercial platform encompassing sponsorship, media rights, ticketing, hospitality and strategic brand partnerships. To this end, Agassi Sports Entertainment is currently pursuing relationships with leading hospitality and media organizations to support distribution, audience growth and sustained commercial expansion.
